PLGR™ — Product Line Growth Roadmap.
Evo's portfolio expansion methodology. In two weeks we take your existing product line and map the next 12 months of growth — SKU additions, line extensions, complementary products, adjacent lines — sequenced by revenue impact and engineering feasibility.
Most product portfolios stall because nobody mapped the growth paths.
Teams know they need to expand the line — but expansion ideas pile up faster than they get scored. PLGR fixes that. We bring the data, the engineering reality, and the market signals into one room, and leave with a prioritized 12-month plan for where the next dollar of growth comes from.
Anchored in your real portfolio
We start with the SKUs you ship today — sales, margin, customer feedback, returns. Growth paths are graded against what's already working.
Engineering-feasibility scored
Every SKU add, line extension, and adjacent product is scored by what it'd cost to build. Ambitions get filtered against engineering reality before they hit the roadmap.
Sequenced for revenue, not novelty
Moves are ordered by dollars per engineering hour, time to first revenue, and risk burn-down. The biggest wins ship first.
Built to execute Monday
Every growth move has a single owner, an effort estimate, a revenue model, and a stop-condition. If we can't write those four things, it doesn't make the roadmap.
10 working days. Three sessions. One roadmap.
A typical PLGR sprint. We've run dozens of these; we'll tailor for your team's reality but keep the bones intact.
Portfolio diagnostic
We inventory your current product line — SKUs, sales velocity, margin per unit, customer feedback, returns, complaints. We see what's working, what's leaking, and where the latent growth is hiding.
Market & adjacency scan
Where can the portfolio expand? We map line extensions, SKU additions, complementary products, and adjacent lines. Customer interviews, competitive teardown, and demand signals.
Whiteboard workshop
A full working session — on-site preferred. We put every growth option on the board and stress-test each one. Decisions made in the room. No "we'll get back to you."
Feasibility & sequencing
Engineering effort estimate per move. Revenue impact model per move. Sequenced by dollars per engineering hour and time to first revenue.
Draft roadmap
A 12-month growth roadmap circulated to the workshop group for final reactions. Adjustments inline. No surprises in the exec readout.
Executive readout
A 60-minute working session with leadership. By the end of it, the plan is owned by the team that will run it.
What you walk away with.
Every PLGR sprint produces the same set of artifacts. Tangible enough to act on Monday morning.
12-month growth roadmap
Sequenced SKU adds, line extensions, and adjacent moves. The plan, in one page.
Portfolio diagnostic
Your current SKU mix scored on sales, margin, customer signal, and growth headroom.
Revenue impact model
Per move: addressable market, expected unit volume, margin contribution, time to first revenue.
Engineering feasibility memo
Effort estimate, risk, and supply-chain dependencies per move. What's hard, what's a layup.
Stop-conditions
For each growth move: the explicit conditions under which we pause, pivot, or kill it.
Executive readout deck
A board-ready summary of the growth roadmap and the reasoning behind it. Yours to share.
Two weeks from now, you'll have a plan.
PLGR sprints start within five business days of a signed scope. Fixed timeline, fixed price.